Throughout its years of existence Saedinenie economic community has defined its corporate mission. We chose long-term growth and competitiveness to quick money, penetration in new external markets to the internal market, quality to production, technological and product innovation to the growth through integration of activities. We seek agreement between all parties who have a stake in Saedinenie Corporation.

Therefore we are looking for a formula that fits the diverse interests of all stakeholders.

There is however a point of unanimous consensus - the need to speed up change.

FUTURE

Our corporate vision for the 21st century rests on the strife for SUCCESS WITHOUT LIMITS. This remains our guiding motto that all workers, employees, executives and shareholders believe in. The new guidelines developed as a success-oriented complex are expected to result in the formation of Saedinenie Economic Community to be characterized by a different value system.

The year 2001 is expected to witness the ‘rediscovery’ of the Corporation and the priorities in its mission for the 21st century. ‘SUCCESS WITHOUT LIMITS’: that is the motto adopted by all its employees, executives and shareholders, who believe that their work should bring both success and pleasure, and involvement with all spheres of life, thus breaking the old economic boundaries and norms.

Our future will be built upon the following values:

The Corporation’s human resources are becoming our top priority, being the most precious resource in our possession;

The efforts will be directed towards attracting highly efficient professionals from Bulgaria, the Balkan region and the world to function as colleagues and partners within the Corporation’s structure;

Mid-level management will be gradually be re-assigned from staff to information technologies, with continuing support for entrepreneurial and creative employees, who will eventually become partners in the company;

The expertise and skills of young people and women as employees or partners in the company will be a focus of attention;

The management of subsidiary companies will stress on long-term perspective, managerial skills and intuition so that each company could establish itself as profit-yielding center;

Greater emphasis will be placed on the development of a stronger business - school relationship that would ensure the continuity of in-Corporation training;

The links between R & D units in factories and research institutes and high-tech parks will also be placed among the top priorities;

The issue of the good physical health of the Corporation's employees, the stimulation of their independence and confidence in their own strengths and abilities has always come first in our value system;

It is a matter of honor for the Corporation to demonstrate an accurate and respectful attitude towards its clients, suppliers and partners and establish an atmosphere of trust, openness and loyalty between its employees and partners.